If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.
“I’m pretty good with words, but this has to be just right,” the father intones before asking Gemini to “Help my daughter write a letter telling Sydney how inspiring she is…” Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be “just like you.”
I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, “Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
Inserting Gemini into a child’s heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.
Let’s say that there is a single player MMO where all the other players are played by AI, but it is done so well that you can’t really see the difference from real-human MMO players.
Would you play this? I would not. The fact that there is a human on the other side is important, even though it does not make any practical difference. Same with birthday wishes - that’s way Facebook did not automate “Happy birthday!” even though it could.
Would you upload your personal data and voice to Open AI for it to make a a birthday wishes call to your mom? So convinient! She won’t know the difference, and you get a 5 bulletpoint summary afterwards! Such a hellscape.