Somehow, I can tolerate “jpheg” much easier than the forsaken “jif.”
“Jif” is the original pronunciation. It is a pun, a play on the word “jif” short for “jiffy” meaning a short amount of time, as in “I’ll send it to you in a gif”. The newer pronunciation has become popular based on the fallacious reasoning that an acronym should be pronounced the same as its constituent words, which isn’t a thing at all.
Language evolves, and both pronunciations are common enough to be considered acceptable. The only way to be wrong about how to pronounce the word is to claim one of the pronunciations is wrong.
Become popular? It’s been popular roughly for the lifespan of the format. It’s hardly language’s fault the developer wanted to make an unfunny reference to a since forgotten peanut butter slogan.
On the other hand linguistics indicate a hard g sound with the construction of the word, constituent words aside. Plenty of four letter words starting with the gi combo have a hard g, including but not limited to gift which you may notice is very similarly constructed.
Whatever else the English language may throw at us, people appreciate consistency because we can make some sense of the world. A hard g is the consistent, predictable, sensible choice for the limited availability of those virtues English offers.
Jif is where it’s at. Peanut butter and image format? Yes please
But Jif in Australia is a cleaning solution - can we have different pronunciations based on country?
No need, it’s Gif. Heathens be damned.
Y’all love diminutives, call them jiffies?
Jiffy is already an abstract measurement of time though
It’s pronounced Gif, with a soft G as in Graphics.
I don’t give a fuck what the idiot creator thinks it should be pronounced as, I’ll die on this hill with my honor intact, surrounded by the corpses of everyone who thinks Jif is referring to anything but peanut butter.
Say gift. Now what you’re going to do next is leave out the T but enunciate the gif part the same way. Fuck you jif people!
I’ll tell the agile fragile fugitive gin-drinking giraffes eating ginger ginseng to imagine gingerly using their digits to engineer a geological survey of the gist of your comment. They ate too much gingerbread and now have gingivitis, so the margins of those attracted to religion aren’t as rigid as the original origins of those of that region and we have to remain vigilant lest magic supersede logic, which of course would be terrible for legislation of the legions.
