I have my own problems with them, but off the top of my head I think the following tech companies all do better than Apple: Red Hat, Canonical, Framework, Purism, System76, Fairphone.

Microsoft didn’t spend multiple decades trying to force their own chargers and ports over universal standards. Not saying any of them are good, but apple is in no way better and has spent years creating contention between consumers. It’s just as likely they sell your tracking data as anyone else, they spend developer time every month making sure their ecosystem is considered better for cultural reasons while being ostensibly worse than competitors for most things. Their phones are generally a year or more behind competitors but they have made-up features that serve no purpose consumers rally around like imessage. They have a tiny sandbox to play in without completely voiding your warranty - Themes instead of real customization. “Blue bubbles”? Are you kidding me? How about allowing any form of tinkering beyond a garden path? How about supporting repair of devices at their actual branded stores? They’re easily up there as one of the worst for consumers at large.