Intel sees the AI market as the way forward. NVIDIA’s AI business eclipses its graphics business by an order of magnitude now, and Intel wants in. They know that they rule the integrated graphics market, and can leverage that position to drive growth with things like edge processing for CoPilot.
People running LLMs aren’t the target. People who use things like ChatGPT and CoPilot on low power PCs who may benefit from edge inference acceleration are. Every major LLM dreams of offloading compute on the end users. It saves them tons of money.