Very few were funny or creative. If anything they were heavily trending away from anything funny or creative towards loud and obnoxious. They knew everyone got up to go to the bathroom or kitchen and wanted to make sure that you still heard and recognized their ad. Then with the advent of tivo type recording, they did their best to make the first and last 15 seconds as abusive as possible, that way they could force their advertising into your brain before you had a chance to grab the remote and skip it, or during that little bit of commercial you had to watch just before the show returned.
While I will admit that there were some absolutely amazing commercials, like the Trunk Monkey, those were not only incredibly rare, but also being rapidly abandoned. I think modern commercials may actually be better overall than those of the past. Just look at what Ryan Reynolds is doing. I loath commercials, but I am also subscribed to his YouTube channel and regularly watch his “videos” because they’re amusing.
I like how optimistic you kids are these days… I mean, it’s adorable that you think 2025 could possibly be better than 2024.