Long-term gains from things like user satisfaction are hard to measure and predict.
That’s why you see these ‘Were you happy with our service?’ questions everywhere. Still, the people who answer these polls are in the minority and a specific subset of respondents, which is bad for statistics.










AI is one of those buzzwords that can make your company look more valuable. So everyone includes it, weather it’s useful or not.
And it’s so easy: you use text somewhere in your application? Send it to a LLM together with a prompt and voila - you now have AI in your system. Bam. +200% market value.
Of course I exaggerated a bit, but a lot of people see it like that.