I guess Ubisoft needs to get comfortable with people not buying their games

Yeah, we ahould something about those humans! /s

I think it was a mindset shift. Right now short term stock value is more important because the shareholder profile also shifted from someone that holded the stock to someone who wants just to turn a quick profit.

The same way boeing executives are to blame. They did not order employees to do sub-par cpus, but they did not care about the quality of what was produced either. Good hardware (and software) its always the product of a process that involves QA, HR, Operations, R&D and many other departments. These departments fall under the supervision/control of the executive suite.