Their final, most essential command.

“Come with me if you want to yiff.”

The problem is, you don’t get a say in the matter. If the marketing company sells on your data, you don’t get to say no.

If Ford wants telemetry on your car (and they do) and they sell it to your insurance company who raises your rates because you don’t drive in a manner approved by corporate, you don’t get to say no.

If you search for wigs and antinausea meds, and Google sells that to health insurance who guesses you’ve got cancer and are a financial liability, you don’t get to say no, and you don’t get to argue that you were planning for a party.

If you’re a fifteen year old kid and your browser starts showing gay dating ads to your extremely homophobic parents, you’d better hope they don’t put it together because you don’t get to stop any of it.

You can control how your data is gathered, but you have ZERO say in how it’s distributed and interpreted.

What? Not only is it an Ubi game with mediocre reviews, but now you’re telling me it’ll be rushed to PC? Now my heart is all aflutter.