Well your first statement is a subtle strawman. Ross said this way is the only way, because no one else is trying, not that it was the right way.
Secondly, fallacy fallacy, just because it’s a false dichotomy doesn’t mean it’s not also correct. Can anyone just start up another initiative now? Not technically, but practically. Or would any serious attempt just join this movement to add to the momentum. Then if this fails, when can another attempt be made, how long till the ‘political will’ burnt by this campaign is regenerated?
If people could delay their gratification, and just not buy form scalpers then more chips will become available, and will get greater profits and the scalpers will be left holding the bag.
Win win win.